Writing Tips for Web 2.0 Authority Pieces

Anytime that you are writing for a Web 2.0 marketing authority piece, you need to consider following a cookie cutter recipe for success. Listen up, print this out. Here is the recipe for Web 2.0 LOVE!!

Don't write nilly willy, write to get your materials picked up, read and write things that people are searching for. Guess what that means? You need to do keyword research and see how popular your keywords and ideas are. Use the tools, or you will be writing but nobody will be reading.

First: Every single beginning paragraph starts with the keyword phrase you are targeting. This will get picked up by the engines as an authority piece even though the engines change their standards and rules al the time ~but for now, this is golden.

Add a hyperlink using your keyword phrase if this is allowed. Places like hubpages allows you to include a hyperlink to an authority piece, whereas articles posted in sites like EzineArticles.com will not allow these types of hyperlinks. In this case, you use the signature line at the bottom to take your reader to the site you want to direct all of your traffic to.

Next bold your main keywords and put it in quotes. This is search engine crawly spider bait. It tells the spider that 'this is important on the page and should be noted so'.

So BOLD your article's keywords and put those keywords within "QUOTES"

Next, use a long tail keyword phrase and use this in another hyperlink. For example, if you are using name brand marketing principles, you can use a link with words like, "how to brand yourself" and send the traffic to an authority piece that you want to draw more readers to. This is the art of back linking. Here's what that strategy is all about...

With the tidal wave of spam everyone receives, it is critical to learn efffective marketing methods that stear clear of stereotyping you as a 'spammer'.

Here'e a good strategy for creating readership and for magnetically drawing prospects to YOU using articles and hubpages without resorting to spamming for a living.

Let's say that you have an article that you are using on hubpages, for instance.

On that page, you are using your keywords in every paragraph and starting the paragraph with your chosen keyword (so long as you can make it readable and flowing). Keep in mind to:

1. Make sure you are using BOLDED keyword phrases, and..

2. Make sure that you are using that keyword in a link to your capture page, and..
3. Make sure you are putting that keyword between quotes, and finally..
4. When all of these details are taken care of, you can start with another RELATED long tail keyword phrase like "learn how to name brand yourself" which now serves the second intention for your article which is to develop readership and back links to an authority article that you want to make popular and rank highly.

When this happens, your article begins to climb in ranking, becoming very well read, finally it climbs in priority in the Google Search Results page. Therefore, when someone is searching for the keywords that you are targeting in that article you have a greater chance of being read.

Now, let's look at another tip.

Never stop the keyword targeting until you have written the very last sentence on that article. If you promise a review in the title, make sure you deliver on the promise, if you are talking about the products, give them a list of the products.

Always remember to keep breaking up the ad copy as this keeps the article interesting, and also remember to talk about the training with samples of topics that they will be training on.

Having accomplished the SEO (search engine optimization) magic of using keywords, bolded keywords, linked keywords, and "keywords in quotations" you now give your readers some 'meat and potatoes' in the text body your article page.

Chek Out My Keyword Optimized Hubpage That Illustrates The Way I Use These Strategies In Marketing My-Internet-Business

What are new marketers looking for? They're interested in training.

Go for the gold and give them what they are searching for.

For example, if your title is "The 10 top tactics that turn you into a killing marketing machine", then give them what they came for. If this article talks about the training that they will be receiving which expands upon these Top 10 tactics for killer marketing, then go into greater detail.

What is the training going to cover? Make a list of the topics that will be discussed. Each of these topics are KEYWORDS. Therefore, your bullets, are further keywords that will be captured by the search engines that crawl your page.

Remember, this is not spamming, like when someone places a bunch of empty keywords that are wastefully dumped into a pile of tags. This is sloppy marketing.

Instead, using this keyword focused page, you will be talking about what items your prospect will be trained on.

Also, use this opportunity to talk about any private mentoring, or mentoring groups that will be included in their membership. Use every resource that you have at your disposal.

Get wild with this, a brief video review of what the hubpage is talking about will be the hammer to bring this nail home. Using one to two keywords, laser focused attention that brings the viewer a full sensory experience and completes the marketing project.

I like hubpages, because they allow links as long as you are providing value to your readers.

You can finish up a hubpage with some targeted links to your blog posts, or even to other hubpage posts.

This starts a back linking campaign that gets them ranking higher. Your hub can be a center for redirecting readers and by linking back to the hub, you are increasing it's page ranking and rising in the Google Search Results Page so more people can find you when they search for the keywords you are writing about.

PS. A little birdie told me that I needed to remind you about one little itty, bitty power tool that only a few people understand how to use correctly. It's called twitter (chirp, chirp).

Google thinks its important and relevant.

I think it is an excellent source of link promoting, link baiting and an excellent way to have people following you and reading your articles and signing on to your newsletter. Chirp, chirp, do this. Read about it.

Check out how I use this lovely little smart tool and join my growing list of followers. I promise to feed you golden nibblets. Take action and go do it. Watch'a waitin' for? Go Now...

PS. You don't need to buy $2000 dollars worth of marketing training. Sign up to my NETfabulous! Marketing ECourse, then follow my tweets. You can contact me and I will point you in the right direction for growth. Learn, emulate and break out into your own style for the name branding. You can do it buddy. I know you can!